"It’s time to bloom from within."
¨Spring marks a new beginning—an invitation to be reborn. This season of transformation reminds us to reconnect with our strength, cultivate a new mindset, and let the energy of movement guide us. We believe in the power of exercise not just to strengthen the body, but to awaken a more vibrant, conscious, and powerful version of ourselves.
Total Product
Core Product
Guided group workouts with daily focus (e.g., push, pull, legs, core).
Expected Product
Modern gym equipment, professional instructors, organized class flow.
Augmented Product
Individual workout zones, wellness vibe, and high-end amenities.
Experiential Product
A sensory, party-like workout with music and lighting that creates a safe, energized space.
Competitive Positioning
How does Bam create a sense of customization while standardizing?
Greets returning members by name at check-in
Each person has a designated workout station
Instructors give personalized encouragement and correct your form during class
Services Marketing Triangle
Core Product
Guided group workouts with daily focus (e.g., push, pull, legs, core).
Expected Product
Modern gym equipment, professional instructors, organized class flow.
Augmented Product
Individual workout zones, wellness vibe, and high-end amenities.
Extended Marketing Mix
Product
Individual workout zones, with partylike workout and wellness vibes.
Process
Book a gym class, attend, and end with a coffee
Price
25 € / class - Package options do not drop below 17 €/class
People
Receptionists and instructors
Promotion
Instagram influencers, word of mouth
Physical Evidence
Modern design, and high end amenities
Place
Salamanca, Madrid, Spain
Servuction Model
Customer
• Fitness-focused, image-conscious clientele enhance brand feel
• Shared lifestyle and energy build community perception
Physical Environment
• Premium, modern gym design with curated ambiance
• Tech-enabled tools for booking and check-in
Contact Personnel
• Impactful trainer and staff interactions
• Staff embody brand values: energetic, stylish, professional
Invisible System
• Automated scheduling, CRM, and cleanliness routines
• Back-end consistency ensures premium experience delivery
Servqual
Tangibles
Stylish space, premium equipment, and immersive atmosphere
Reliability
Predictable class flow and consistent workout structure
Responsiveness
Friendly staff and fast digital booking via ClassPass
Assurance
Confident, knowledgeable instructors and clear guidance
Empathy
Personalized greetings and a welcoming, inclusive vibe